Are You Looking For Starbucks Coffee Franchise?Starbucks Coffee is a name that is synonymous with the United States, not only in the country but all over the world from Korea to Creek County. The company does not operate on a franchises based business model but it does offer the option of the Starbucks Licensed Store. This is as close as you can get to the Starbucks Coffee franchise. By itself however, the concept of Starbucks Licensed Store is a really good one. It offers a very attractive business deal in which you can make a lot of money with every sale. The company has over 10,000 outlets which are spread all over the world. Around 44 to 45 % of these outlets are actually Starbucks Licensed Stores. This number was a mere 20% at the turn of the millennium. The main reason for the success of such a business is that Starbucks can have much more control over the manner in which store operates and the quality of the product that is sold in the store. The customers can get the same original taste of Starbucks coffee from licensed store as well. Primarily Starbucks licensed stores are available only in the areas where the company cannot have its own, company owned and company operated outlets. One major such agreement has been reached upon with Marriott Host International. According to this agreement, Marriott represents Starbucks Coffee at airports. The company has another arrangement with Aramark which allowed Starbucks to be present at various universities in United States. Starbucks plays a key role by itself in such a resales plan. The company takes the royalties and licensing fees from the licensees. On its own part, Starbucks supplies the coffee which is to be resold at these outlets. Starbucks has laid down a complete procedure of operations. All the personnel in the licensed stores get the very same training that is available to the personnel directly under Starbucks who are deployed in the company owned, company operated outlets. According to Starbucks spokesperson Nick Davis, the licensing system makes it possible for the company to reach those customers who are not accessible otherwise. This is the reason that the company is able to expand at a rapid pace yet maintain the overall quality of their product. Davis also informs that the company is always on the lookout to get new opportunities for opening more licensed stores. For the people who are looking at becoming associated with the Starbucks brand name, this is easily the brightest way ahead. As traditional Starbucks coffee franchise options are not available from the company. Starbucks licensed stores are the only way to go but by no means is this a way of compromises. Instead Starbucks takes all the headaches on itself and leaves the easier parts for you. |